As a Senior Email & Web Designer, Madeline is dedicated to creating visually captivating and user-friendly digital experiences. Outside the design realm, Madeline enjoys mountain biking on rugged trails and going for long runs. An avid baker, she loves making delicious desserts to share with friends and family. Traveling and exploring new cultures are also central passions. She recently designed her wedding invitations and hand watercolored custom flowers on each.
Proficiencies: Adobe CC, primarily skilled in Illustrator, Photoshop, InDesign, After Effects
Languages: HTML, CSS
Skillset: Digital design (email, web, mobile), typography, UX/UI design, color theory
Work Experience
APRIL 2020 - PRESENT
Senior Email & Web Designer
University of Michigan, Michigan Medicine
APRIL 2019 - APRIL 2020
Graphic & Web Designer
University of Michigan, School for Environment and Sustainability (SEAS)
AUGUST 2017 - APRIL 2019
Web Designer & Front-end Developer
Pegula Sports & Entertainment
Designed and developed email templates that resulted in a 38% increase in unique open rates, 22% increase in click-to-open rates, and greater gift revenue. Implemented a new tool which drove 17% more clicks for new gifts. Trained and managed two student workers in email and web based projects.
Drove an 8% increase in user engagement by creating and implementing a new design strategy for social media and marketing collateral. Designed event graphics, posters, email templates, website updates, social media graphics and marketing collateral for the School.
Built from scratch the UX and front-end developer for 10 different websites for the Buffalo Bills (NFL), Buffalo Sabres (NHL), and Buffalo Beauts (NWHL). Led the creation and development of highly-trafficked responsive websites in a fast-paced environment across multiple platforms.
Education
AUGUST 2013 - MAY 2017
Purdue University
Visual Communications Design
Bachelor of Arts in Visual Communications Design
Coursework: UX Design, App Design, Website Design, Front-End Development, Prototyping, 3D Modeling, Product Design, Typography, Branding, Infographics, Interactive Media and Print Design