Email Design | Development | User Interface | Research | Analytics
Background
Various email designs and templates for Michigan Medicine Office of Development. Analyzing past email statistics to improve email KPI's.
Goals
Increase user engagement on CTA's, open rates and click-to-open rates. Create aesthetically pleasing responsive designs for a variety of email clients and dark mode accessible.
Performance
Template Redesigns
Open Rate: 40% increase
Click Rates: 22% increase
Custom Template Metrics
Open Rate: 58%
Click Rates: 34%
Key Features
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Custom mobile layout for optimal interface
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Dark mode CSS added to change text and background colors for accessible contract colors
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Table layering feature in desktop and tablet sizes for design aesthetics
This was the email series for Giving Blueday 2023. There were a total of 3 emails sent based on user interactions. We utilized custom merge fields for the most personalized message.
The thank you email message has a fun and energetic design requested by stakeholders. I utilized short animations to add excitement and secondary branding colors to create a fun aesthetic. This email produced a 51% open rate, 1.5% click rate and a very low opt-out rate. Overall, this email performed higher than 2023 averages.
