Branding | User Interface | Web Design | Typography | Marketing
Background
Custom logo for a concept bike company. Landing page to promote an upcoming mountain bike skills event. The main CTA is to learn more about the event. Clean site navigation and text hierarchy for easy navigation.
Goals
Promote the upcoming event to users that land on the homepage. The main goal is for the user to click Learn More and register for the skills event.
Branding
Final Look
Promotion graphic
The user will see the new event promotion as soon as they reach the site. The hierarchy in the typography makes the information easy to read. The image and bike tire marks in the background work together to showcase the type of event.
Event page
The event page is an organized view of the information. Color and typography are utilized to provide structure and direction for the eye to follow. The responsive website has a different layout for mobile for an optimal experience.
The main call to action is to register for the event. The orange button and location on the page make this stand out to the user, even if they are scanning quickly. The branding elements come together to create a cohesive aesthetic.
